uncommon

Uncommon, a flexible workspace company with a growing portfolio of sites across London. In the most competitive co-working market in the world, Uncommon required a full brand realignment to highlight it’s core differentiator of health and wellbeing at work.

Services

– Creative strategy
– Brand Refresh
– Web design
– Marketing collateral
– Social content
– Animation
– Illustration

Services

– Creative strategy
– Brand Refresh
– Web design
– Marketing collateral
– Social content
– Animation
– Illustration

Cultivation

Strategic workshops uncovered that Uncommon members have a unique story but all are ‘Uncommon by nature’. This lead us to the key insight that Uncommon provides the supportive framework for businesses to thrive and puts ‘you’ at the centre.

This concept was realised with the new Uncommon ‘U’ device which became central to the graphic language. New colour pallets portrays the focus of nature and wellness of the spaces and a sub-brand system allows for future site growth.

New brand & positioning guidelines gave the team a clear sense of the direction the business was now taking and how to portray the brand to existing and new customers.

Growth

Ongoing digital & marketing support has seen Uncommon reach near capacity of each of their existing London sites & been key to a 25% overall floor plate expansion with their new flagship site which will again set the standard of flexible London office space with innovative collaborations & amenities.

Cultivation

New brand & positioning guidelines gave the team a clear sense of the direction the business was now taking and how to portray the brand to existing and new customers.

Growth

Ongoing digital and marketing support has seen Uncommon reach near capacity of each of their existing London sites & been key to a 25% overall floor plate expansion with their new flagship site which will again set the standard of flexible London office space with innovative collaborations & amenities.

"The Crop was instrumental in refocusing our positioning and brand vision. A truly aligned understanding of our business allows The Crop to act as an extension to our internal brand and marketing teams and proves to be a trusted and valued partner to our business."

"The Crop gives us the flexibility to fulfil our changeable brand and marketing needs through a single point of contact. With exceptional specialists and experience, you get agency level creative talent without the overheads."

"The Crop know how to build brands that grow meaningful customer engagement. They've been with us from the start creating a name & brand that positions us as the stand out market leader and continue to creatively support us through investment and beyond."

"The Crop are able to get a full understanding of a business requirements and then develop new brand engagement strategies whilst staying true to the original vision. They also turned round a seemingly impossible deadline, 4 weeks from brief to launch in Harvey Nichols."

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here