sovhills - The Crop

Sovereign Hills

A master planned community development in Port Macquarie. A strategic brand reset was required to engage the target, outdoor loving, young family audience.

With Bullet studios

Services

– Creative strategy
– Identity design
– Branded environment
– Marketing collateral

Services

– Creative strategy
– Identity design
– Web design
– Marketing collateral
– Branded environment

Cultivation

Sovereign Hills is a community-centric brand, driven by themes of togetherness and community. The brand focuses on the core strategy of ‘growing together’, with illustration and striking colour palettes representing the vibrant community and its connection to nature.

This theme of connection and growth continues into the design of the sales centre, through the use of natural plywood, bright brand colours and engaging messages of growth and community.

Growth

Within the first 3 months of its re-launch, Sovereign Hills had achieved over 7.1k unique visits to the website for the first release of 40 lots, generating 63 qualified leads to purchase land within the development.

Cultivation

This theme of connection and growth continues into the design of the sales centre, through the use of natural plywood, bright brand colours and engaging messages of growth and community.

Growth

"The Crop gives us the flexibility to fulfil our changeable brand and marketing needs through a single point of contact. With exceptional specialists and experience, you get agency level creative talent without the overheads."

"The Crop was instrumental in refocusing our positioning and brand vision. A truly aligned understanding of our business allows The Crop to act as an extension to our internal brand and marketing teams and proves to be a trusted and valued partner to our business."

"The Crop know how to build brands that grow meaningful customer engagement. They've been with us from the start creating a name & brand that positions us as the stand out market leader and continue to creatively support us through investment and beyond."

"The Crop are able to get a full understanding of a business requirements and then develop new brand engagement strategies whilst staying true to the original vision. They also turned round a seemingly impossible deadline, 4 weeks from brief to launch in Harvey Nichols."

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here