singleton - The Crop

The Singleton

A brand launch for The Singleton, a new, no age statement single malt. Aged in European Sherry and American bourbon oak it aims to be an ‘gateway’ spirit for new whisky drinkers, soft on the palette and paired well with sweet flavours.

Services

– Brand activation
– Marketing collateral

Services

– Brand activation
– Marketing collateral

Cultivation

A multisensory experience to capture trade, media and consumers imagination and introduce them to three uniquely pleasurable ways to enjoy the liquid.

The first experience was a highland tearoom with decadent desserts paired to dessert inspired cocktails. Next a Singleton Woodland where guests foraged for ingredients before giving their basket to the bartender to shake up their very own whisky sour cocktail. Lastly the Singleton Sensorium, the perfect architectural design to taste the liquid in it’s neat form.

Growth

Since launch The Singleton has seen phenomenal growth and according to Cristina Diezhandino, global category director for Scotch and managing director of Reserve, is well on the way to meeting Diageo’s very own 1m case ambition and becoming the worlds best-selling single malt Scotch whisky.

Cultivation

A multisensory experience to capture trade, media and consumers imagination and introduce them to three uniquely pleasurable ways to enjoy the liquid.

Growth

"The Crop gives us the flexibility to fulfil our changeable brand and marketing needs through a single point of contact. With exceptional specialists and experience, you get agency level creative talent without the overheads."

"The Crop was instrumental in refocusing our positioning and brand vision. A truly aligned understanding of our business allows The Crop to act as an extension to our internal brand and marketing teams and proves to be a trusted and valued partner to our business."

"The Crop know how to build brands that grow meaningful customer engagement. They've been with us from the start creating a name & brand that positions us as the stand out market leader and continue to creatively support us through investment and beyond."

"The Crop are able to get a full understanding of a business requirements and then develop new brand engagement strategies whilst staying true to the original vision. They also turned round a seemingly impossible deadline, 4 weeks from brief to launch in Harvey Nichols."

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here