sal

A premium Italian eatery and bar inspired by New York delis in the heart of Sydney. In a highly competitive inner city location, Sal needed to do ‘Italian’ in a unique way.

Services

– Creative strategy
– Identity design
– Branded environment
– Marketing collateral

Services

– Creative strategy
– Identity design
– Branded environment
– Marketing collateral

Cultivation

Derived from the classic neon signs that adorn the old delis of NY, the logo pays homage whilst looking fresh, working both in printed form and lit up in its own neon sign.

Growth

Due to the successful brand launch, Sal has expanded, doubling CBD site locations within their first year.

Cultivation

Sal combines the tastes of the old country with a brash, modern flair. After thorough research into the heritage of New Yorks ‘little Italy’, we developed the brand statement ‘Italian Soul with a New York attitude’. This relates to the design of both interiors and graphics.

Derived from the classic neon signs that adorn the old delis of NY, the logo pays homage whilst looking fresh, working both in printed form and lit up in its own neon sign.

Growth

Due to the successful brand launch, Sal has expanded, doubling CBD site locations within their first year.

"The Crop understood the nuance of our vision and created a brand that positions us as taking a fresh angle and approach on what is considered a typically formulaic Italian format."

"The Crop gives us the flexibility to fulfil our changeable brand and marketing needs through a single point of contact. With exceptional specialists and experience, you get agency level creative talent without the overheads."

"The Crop was instrumental in refocusing our positioning and brand vision. A truly aligned understanding of our business allows The Crop to act as an extension to our internal brand and marketing teams and proves to be a trusted and valued partner to our business."

"The Crop know how to build brands that grow meaningful customer engagement. They've been with us from the start creating a name & brand that positions us as the stand out market leader and continue to creatively support us through investment and beyond."

"The Crop are able to get a full understanding of a business requirements and then develop new brand engagement strategies whilst staying true to the original vision. They also turned round a seemingly impossible deadline, 4 weeks from brief to launch in Harvey Nichols."

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here