one-eighty - The Crop

OneEighty

OneEighty is serviced office space in the heart of Piccadilly owned by Great Portland Estates. A very tired space and product offering needed a complete facelift to entice new custom without alienating the existing.

Services

– Creative strategy
– Brand Refresh
– Web design
– Marketing collateral
– Social content

Services

– Creative strategy
– Brand Refresh
– Web design
– Marketing collateral
– Social content

Cultivation

The strategic insight revealed that each of the OneEighty customers had their own quirks and eccentricities.

Inspired by this and local history of craftsmanship and apparel of nearby Jermyn street, we created the positioning statement “tailored to you”.

The logo is inspired by high end retail with a premium traditional aesthetic and uses a typographic trick to integrate the numbers and letters.

Growth

Within 3 months of launch, OneEighty reached it’s 100% occupancy target

Cultivation

The strategic insight revealed that each of the OneEighty customers had their own quirks and eccentricities.

Inspired by this and local history of craftsmanship and apparel of nearby Jermyn street, we created the positioning statement “tailored to you”.

The logo is inspired by high end retail with a premium traditional aesthetic and uses a typographic trick to integrate the numbers and letters.

Growth

Within 3 months of launch, OneEighty reached it’s 100% occupancy target quickly becoming an example to follow within the GPE portfolio.

"The Crop presented & delivered a stunning brand and vision for our operation that was in desperate need of updating. They met the brief perfectly under a tight timescale and pressure. The presentation was professional and engaging allowing a swift decision and implementation of the brand. Not only were the ideas unique but they soon delivered on target occupancy. We look forward to growing this brand and developing others with The Crop."

"The Crop gives us the flexibility to fulfil our changeable brand and marketing needs through a single point of contact. With exceptional specialists and experience, you get agency level creative talent without the overheads."

"The Crop was instrumental in refocusing our positioning and brand vision. A truly aligned understanding of our business allows The Crop to act as an extension to our internal brand and marketing teams and proves to be a trusted and valued partner to our business."

"The Crop know how to build brands that grow meaningful customer engagement. They've been with us from the start creating a name & brand that positions us as the stand out market leader and continue to creatively support us through investment and beyond."

"The Crop are able to get a full understanding of a business requirements and then develop new brand engagement strategies whilst staying true to the original vision. They also turned round a seemingly impossible deadline, 4 weeks from brief to launch in Harvey Nichols."

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here