Mortlach

Creating an exclusive industry only press launch for Mortlach whisky, the latest premium whisky from Diageo. The challenge was to create experience that resonated with the brand story and captured the attention of local whisky critics.

– Branded activation
– Marketing collateral 

– Branded activation
– Marketing collateral 

The whisky is known as the ‘Beast of Dufftown’ so the event was organised in the luxury Victor Churchill butchers and created food pairings to highlight the taste profiles of the different age varieties. 

To reflect the Victorian industrial heritage of the brand, the invitation was die cut giving it a dynamic structured look and an illustration of the iconic Sydney Harbour Bridge was engraved onto a limited edition run of bottles.

The event was hosted by Deageo’s global whisky ambassador Georgie Bell generating large and favourable industry media exposure. It positioned Mortlach as the preeminent ultra premium whisky able to command it’s high price tag and exclusive sales.

Cultivation

The whisky is known as the ‘Beast of Dufftown’ so the event was organised in the luxury Victor Churchill butchers and created food pairings to highlight the taste profiles of the different age varieties. 

To reflect the Victorian industrial heritage of the brand, the invitation was die cut giving it a dynamic structured look and an illustration of the iconic Sydney Harbour Bridge was engraved onto a limited edition run of bottles.

Growth

The event was hosted by Diageo’s global whisky ambassador Georgie Bell, who generated large and favourable industry media exposure. It positioned Mortlach as the preeminent ultra premium whisky able to command it’s high price tag and exclusive sales.

Georgie Bell whisky ambassador introducing Mortlach
Various cold meats at Mortlach launch party
Mortlach branded ice block being carved
Die cut Mortlach invitation with copper foiling

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here