mortlach

Creating an exclusive industry only press launch for Mortlach whisky, the latest premium whisky from Diageo. The challenge was to create experience that resonated with the brand story and captured the attention of local whisky critics.

Services

– Branded activation
– Marketing collateral

Services

– Branded activation
– Marketing collateral

Cultivation

The whisky is known as the ‘Beast of Dufftown’ so the event was organised in the luxury Victor Churchill butchers and created food pairings to highlight the taste profiles of the different age varieties.

To reflect the Victorian industrial heritage of the brand, the invitation was die cut giving it a dynamic structured look and an illustration of the iconic Sydney Harbour Bridge was engraved onto a limited edition run of bottles.

Growth

The event was hosted by Deageo’s global whisky ambassador Georgie Bell generating large and favourable industry media exposure. It positioned Mortlach as the preeminent ultra premium whisky able to command it’s high price tag and exclusive sales.

Cultivation

Growth

The event was hosted by Diageo’s global whisky ambassador Georgie Bell, who generated large and favourable industry media exposure. It positioned Mortlach as the preeminent ultra premium whisky able to command it’s high price tag and exclusive sales.

“The last item worth mentioning is the stunning effort Diageo went to to personalise some bottles of the Rare Old and to give them an Australian fingerprint: 30 bottles were embossed with the Sydney Harbour Bridge – a fitting nod to the Mortlach bottle design that was inspired by Victorian engineering and features the chords & web struts of a suspended bridge truss.”

"The Crop gives us the flexibility to fulfil our changeable brand and marketing needs through a single point of contact. With exceptional specialists and experience, you get agency level creative talent without the overheads."

"The Crop was instrumental in refocusing our positioning and brand vision. A truly aligned understanding of our business allows The Crop to act as an extension to our internal brand and marketing teams and proves to be a trusted and valued partner to our business."

"The Crop know how to build brands that grow meaningful customer engagement. They've been with us from the start creating a name & brand that positions us as the stand out market leader and continue to creatively support us through investment and beyond."

"The Crop are able to get a full understanding of a business requirements and then develop new brand engagement strategies whilst staying true to the original vision. They also turned round a seemingly impossible deadline, 4 weeks from brief to launch in Harvey Nichols."

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here