morsl

Morsl provides workplaces healthy and nutritious food, easily accessible through innovative and automated kiosks. The requirement was for full brand built from scratch that could compete with established overseas competitors.

Services

– Creative strategy
– Identity design
– Web design
– Marketing collateral

Services

– Creative strategy
– Identity design
– Web design
– Marketing collateral

Cultivation

The strategic insight focussed around nudge theory, rather than changing an entire lifestyle it’s the smaller habits that are easier to maintain. And so the name Morsl was born to reflect good incremental changes as well as the tasty little food options.

Inspired by traditional fresh food markets and in particular the stencil branding of wooden crates which deliver the goods to market. The typography is set in a classic stencil style but with a rounded and minimal cut font to give it a modern and dynamic aesthetic. Icons are made up of silhouettes of various objects, vegetables and fruit. These become a suite of assets that can be used across a range of print and digital media.

Growth

With a healthy and innovative offering, Morsl has seen mass media exposure including on 7’s national TV network Sunrise programme. They’ve also secured considerable investment and continue to meet their aggressive expansion targets.

Cultivation

Growth

"The Crop know how to build brands that grow meaningful customer engagement. They've been with us from the start creating a name & brand that positions us as the stand out market leader and continue to creatively support us through investment and beyond."

"The Crop gives us the flexibility to fulfil our changeable brand and marketing needs through a single point of contact. With exceptional specialists and experience, you get agency level creative talent without the overheads."

"The Crop was instrumental in refocusing our positioning and brand vision. A truly aligned understanding of our business allows The Crop to act as an extension to our internal brand and marketing teams and proves to be a trusted and valued partner to our business."

"The Crop are able to get a full understanding of a business requirements and then develop new brand engagement strategies whilst staying true to the original vision. They also turned round a seemingly impossible deadline, 4 weeks from brief to launch in Harvey Nichols."

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here

Contact

If you’d like to write, email here
If you’d like to talk, schedule a call back here