Brand building for building brands

The Crop helps Commercial Real Estate and Property companies to develop, rent and ultimately sell their space, land or buildings.
Brands we've worked with
Staying competitive

Unsure about to how to keep up in an ever-changing property market?

Leaders in the commercial property sector come to us when they:

• Don’t know who their target demographic is or how to communicate their message to them

• Haven’t optimised their offering to make it relevant & appealing to prospective customers

• Simply struggle to meet their sales objectives

In such a competitive market this ultimately results in low occupancy and sales rates leading to reduced profitability.

Full-service branding, customised for you

That's why we build brands that sell

It’s the difference between having an outdated or unsold asset and

• A property that’s in demand

• A property that’s relevant, defined by its customer needs

• A property that’s transformed from traditional to a contemporary product offering

Most of all, our clients have a clear brand plan that helps to achieve their sales objectives.

Our work

Commercial real estate - Flexible Workspace

Increased overall floor plate by 25%

Development - Master planned community

63 qualified leads for initial 40 plot release.

Commercial real estate - Serviced office

100% occupancy


3x tender success rate

Speak with Tom

In the free 45 min brand strategy session we can discuss


What are key challenges that are holding your project back

Brand positioning

How to position and sell the value of your property

Target audience

How to define the market that you need to pursue


Your best strategy to start making sales even before the property is built