Pay what you want,
for the brand you need
Just got seed-funding? Get your brand & positioning announcement-ready. Pay what you think it’s worth.
Pay what you want,
for the brand you need
Just got / going for seed-funding? Get your brand & positioning announcement-ready. Pay what you think it’s worth.
“The Crop brings fresh and independent eyes to help better communicate to your key audiences and stakeholders by credible and impressive creatives”
Screenshot 2023-09-18 at 20.58.14

Jane Lucy

CEO & Founder
Perse
Latest Work
Process
Call
Book a call to discuss your business, product requests and timeline
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Agreement
Sign agreement and pay £100 deposit to secure time
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Creative
We work our creative magic on the product request with 2 rounds of amends
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Decide
Decide what you’ll pay per product, we’ll send the invoice
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Payment
Pay invoice within 7 days
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Deliver
Files delivered when payment is received
Process
Call
Book a call to discuss your business, product requests and timeline
Agreement
Sign agreement and pay £100 deposit to secure time
Creative
We work our creative magic on the product request with 2 rounds of amends
Decide
Decide what you’ll pay per product, we’ll send the invoice
Payment
Pay invoice within 7 days
Deliver
Files delivered when payment is received
The Crop is led by Tom Kennedy, a brand specialist with 15 years experience in designing and positioning brands for growth.
Products
Brand Positioning
Get ultimate clarity on how to talk about your business. We answer; What do we do, Who are we here for, What makes us different, What’s our behaviour, Whats our personality, Why are we here. Then summarise with a brand positioning.
Brand discovery survey
Verbal brand
Brand Positioning
Brand Positioning
Get ultimate clarity on how to talk about your business. We answer; What do we do, Who are we here for, What makes us different, What’s our behaviour, Whats our personality, Why are we here. Then summarise with a brand positioning.
Brand discovery survey
Verbal brand
Brand positioning
Brand Naming

Do your investors not like your name? Or, have you found out what Figjam means to Australians? Time to rechristen the baby with a bold and memorable name that’s beyond good…just ask me.

Dscovery survey
x5 name options
Sense check
Brand Identity

A whole lot of design combined with the verbal brand to create a truly distinctive and cohesive brand. Empower your team with a comprehensive set of visual standards that will serve as a compass to guide all forthcoming marketing and communication.

x3 brand concepts
Logo development
10pg brand guidelines
Brand  Naming
Do your investors not like your name? Or, have you found out what Figjam means to Australians? Time to rechristen the baby with a bold and memorable name that’s beyond good…just ask me.
Discovery survey
x5 name options
Sense check
Brand Identity
A whole lot of design combined with the verbal brand to create a truly distinctive and cohesive brand. Empower your team with a comprehensive set of visual standards that will serve as a compass to guide all forthcoming marketing and communication.
x3 brand concepts
Logo development
10 pg brand guidelines
Testimonials
"The Crop know how to build brands that grow meaningful customer engagement. They created a name & brand that positions us as the stand out market leader through investment and beyond."
Karla Borland 
Founder & CEO, Morsl
"A complete transformation of our brand which sets us apart from others in the highly competitive construction industry."
Dominique Gill
Founder, Urban Core
"The Crop was instrumental in refocusing our positioning and brand vision."
Gosia Jacygrad
Head of Marketing, Uncommon
"The Crop are able to get a full understanding of a business requirements and then develop new brand strategies whilst staying true to the original business vision"
Jessica Binns
CMO, Apothem
"With objective creativity, The Crop refreshed our perception of ourselves, improved the impact of our positioning and aided design outcomes with an efficient and clever process."
Will Henderson
Co-founder, Knowa
"We have lots of examples of people not understanding what we do so being able to explain that to customers, investors and award submissions has been invaluable."
Jane Lucy 
Founder, Perse
“Presented & delivered a stunning brand and vision for our operation that was in desperate need of updating meeting the brief perfectly under a tight timescale.”
James Harrop-Grifiths
Portfolio Manager, GPE
“The Crop offers flexibility of brand and marketing service combined with industry know-how.”
Ajay Teli
CMO, University of Warwick

FAQs

Beyond the initial deposit, when the work is complete, you pay what you HONESTLY think it’s worth, no questions asked. Once we receive the funds, we will then deliver the files to you

Startups in any sector with who are going for or recently got funding

You’ll be added to our mailing list and we can use the work to promote The Crop

Each product comes with x2 rounds of amends

A commitment to pay the invoice of your designated price within the payment terms

There will be a 20% late payment charge.

Due to the pay what you want model there will be no refunds offered

Still have questions?
Of course you do! We can answer them on your call
Still have questions?
Of course you do! We can answer them on your call